Sauk Prairie Harley-Davidson

Virgil "Wolf" Schulenburg was only 25 years old when he took the opportunity to buy the Harley-Davidson® dealership in Sauk City, WI in November of 1979. As an enthusiast, he had purchased a Harley® bike in Seattle, while in the Navy, in 1975. It was a 1941 Knucklehead, 61 cubic inches. In September of 2015 we celebrated our 35th Anniversary. The business has grown to include MotorClothes® Apparel, Genuine Mechanical Accessories, Financing and numerous other articles that go along with the "enthusiast image" of Harley® owners. In the Spring of 2009 Virgil seized the opportunity to purchase another Dealership. Dubuque Harley-Davidson® in Dubuque, Iowa was added to the family. We are now "The Dealer Who Cares" in 2 states, and are ready to give you the same great service that you have come to know. Sauk Prairie Harley-Davidson® has received 17 Gold Bar & Shield Circle of Excellence Awards. To receive this annual prestigious award your dealership has to be one of the top 25 Harley-Davidson® dealers in the United States. We sponsor and participate in a number of local and national community and charitable events, the largest being our Freedom Ride to benefit Muscular Dystrophy Association (MDA) where we raise over $100,000 for MDA each year. As of 2014, we are in the Top 4 Harley-Davidson dealers in the United States for fundraising for MDA. We are officially the longest running, consecutive Harley-Davidson benefit ride for MDA in the United States. As of April 16, 2015 we are proud to announce that Harley-Davidson of Madison will join our family of dealerships. They are located in a beautiful facility of around 48,000 square feet at 6200 Millpond Road, Madison, WI 53718. Please welcome them to the family as we know you can. We are very happy to be bringing a whole new attitude to the Madison Metropolitan area and hope that we can help you realize the dream, whether it be for new gear, a new Harley-Davidson motorcycle, learning to ride with our Riding Academy or a way to escape on one of the Rentals currently offered there. Please stop by, check out their website at or call them at 608/221-2716. They will have the same hours as our Sauk Prairie location, open 7 days a week.

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Sauk Prairie Harley-Davidson

Sauk City, WI

836 Phillips Blvd.

Ph : (608) 643-3735

E-mail :

Web :

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